A culture-first collective building meaningful experiences for Latin artists, brands, and communities.
Casa creates spaces where Latin creativity is celebrated and amplified.
Rooted in storytelling, connection, and intention — we build culturally-driven campaigns and experiential events that bring artists, brands, and community into the same room.
Founder · Curator
Casa del Rocío is Sara's house — built from the conviction that Latin creativity deserves spaces designed with intention, not afterthought. She curates the nights, the partnerships, and the people in the room.
When she throws a party, the city shows up.
Marketing team · House of Blues ChicagoNo more chasing links across five platforms. Every Casa event lives here — RSVP, tickets, and the guest list, all in one home.

The warmup to the big night. Before Latina takes the House of Blues, Casa is bringing the energy to Berri's Late Night in Pilsen. Free entry, this one's for the community. No RSVP needed, just come through. If you're able, chip in to the cause.
The warmup to the big night. Casa brought the energy to Berri's Late Night in Pilsen ahead of Latina at the House of Blues. Free, for the community, exactly how it should be. The cause is still going, so if you're able, chip in below.
July 25 · Berri's Late Night, Pilsen. The warmup to the big night, free and for the community. Gracias to everyone who came through.

Join us for the Zham!ra After-Party at the Foundation Room, House of Blues Chicago, on Thursday, August 13. Doors open at 9:30 PM as DJ Mala Santa keeps the energy going all night with the best in reggaetón, techno, and perreo. Come celebrate with us after the show for a night of music, community, and puro amor.
Gracias to everyone who came out to Casa De Amor with us. A night of reggaetón, techno, and perreo with DJ Mala Santa at the Foundation Room, and puro amor in the room all night. Amor siempre en la casa. 🤍
Nos vemos en Casa De Amor. 🤍
Casa De Amor is a night for the community. If you're able, chip in to help free Santiago and David (DJ Tunjo).
Support the cause
Una noche para las Latinas, por siempre. Casa del Rocío presents a full latin lineup taking the Foundation Room stage, then an after party that keeps the room going all night. Tickets are through the House of Blues box office.
Una noche para las Latinas, por siempre. A full latin lineup took the Foundation Room stage, and the after party kept the room going all night. Gracias to everyone who filled the house.

Casa del Rocío was proud to support Ponte Tus Moños — a beautiful gathering of artists, barbers, stylists, and community coming together to raise funds for immigrant, BIPOC, trans, and LGBTQ+ communities. Casa was created to uplift our people, celebrate our stories, and build spaces where our community can thrive. Seeing Chicago come together like this is exactly why we do what we do. Estamos listas para celebrar nuestra hermosa gente LATINX.
June 14 · 1834 S. Ashland Ave, Pilsen. Community, barbers, stylists, and artists coming together. Casa was proud to support.

Bold, bilingual, and built for the room — with a Casa-issued style guide to match. One more night the city showed up for.
May 15 · Foundation Room, House of Blues Chicago. Bold, bilingual, and built for the room.
Latin artists looking for spaces, stages, and a community that moves with intention. Casa builds the room around your work.
Join the collectiveConnect with Latin community through culturally-driven campaigns and experiential events — not impressions, meaning.
Work with usThe nights, the music, the people. Get on the list and never miss a Casa drop.
Get on the listOne home for every Casa night. Drop your info — we'll send tickets, lineups, and the next drop straight to you. No five platforms. Just Casa.
Already know us? Slide into the DMs @casadelrocioo.
Casa will be in touch with everything you need for the next night.
This is a night for the community. If you're able, chip in to the cause.
Support the cause